Monetising Zero-Click Searches in 2026
In 2026, the landscape of search engine optimisation (SEO) is shifting rapidly. One of the most significant changes marketers face is the rise of zero-click searches. These are search results where users find the information they need directly on the search engine results page (SERP), without ever clicking through to a website. While this trend […]
Guide to Brand Archetypes in Australia
The 12 Brand Archetypes: The Secret Psychology Driving Australia’s Most Iconic Brands Modern consumers are no longer satisfied with brands that simply offer a product at a fair price. Today, customers want to know what a business stands for, how it behaves, and whether it makes a positive contribution to the world. The rise of […]
AI vs Human Influencers: Who Will Dominate Marketing in 2025?
AI vs Human Influencers: Who Will Dominate Marketing in 2025? Influencer marketing is undergoing one of its most dramatic shifts in years. The rise of artificial intelligence (AI) has not only transformed content creation but has given birth to a new class of influencers—virtual personalities powered by algorithms. As brands experiment with these digital avatars, […]
Big Bets & ABM: Lessons from Focus the Movie
The Power of the Big Bet: What Focus Teaches Us About Account-Based Marketing In the 2015 film Focus, Will Smith plays a master con artist who trains Margot Robbie’s character in the subtle art of influence. One of the most memorable scenes takes place at a high-stakes football game, where Smith’s character orchestrates a carefully […]
MARKETING AND THE NEW NORMAL
With all the excellent disruptive marketing strategies out there, no one anticipated adding a pandemic to the mix! COVID-19 totally disrupted the way we internet, shifted consumer buying behaviour and transformed the entire sales cycle. Forever.
“Now I have a machine gun. Ho-Ho-Ho” ARE YOU RETAIL-READY THIS CHRISTMAS?
When the clock strikes midnight, Halloween will end, the holiday shopping floodgates will open, and bam! Christmas will be everywhere.
Words Matter
Copy is the most critical element in marketing and advertising. Our aim as marketers is to get our target audience to act after reading, whether it is clicking on a banner, opening an email, or clicking the BUY NOW button on a website. To evoke people to feel, think, respond, or ideally, remember my slogan when they are searching on Google.
WOULD YOU LIKE SOME CANDY?
“Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’” People don’t know what they want […]
What position does your brand hold in your customer’s mind?
Like the RAM on your computer, your brain has a slot or position for each bit of information it chooses to retain. If you’re like me, you’re likely to be selective about the information you retain, mainly to keep you sane from the influx of information you receive each day.
How AI will reshape marketing in 2023
Artificial Intelligence (AI) already has a significant impact on marketers by providing them with on-point insights into the preferences and behaviour of consumers. These insights help marketers to craft tailored experiences that turn customers into loyal brand advocates, and as businesses match and exceed customer expectations, their sales continue to grow.