Hyper-Personalisation Is Your Best Marketing Move
Is Your Marketing Still One-Size-Fits-All? Hyper-personalisation is quickly becoming the new standard in marketing—and for good reason.
MARKETING AND THE NEW NORMAL
With all the excellent disruptive marketing strategies out there, no one anticipated adding a pandemic to the mix! COVID-19 totally disrupted the way we internet, shifted consumer buying behaviour and transformed the entire sales cycle. Forever.
“Now I have a machine gun. Ho-Ho-Ho” ARE YOU RETAIL-READY THIS CHRISTMAS?
When the clock strikes midnight, Halloween will end, the holiday shopping floodgates will open, and bam! Christmas will be everywhere.
Words Matter
Copy is the most critical element in marketing and advertising. Our aim as marketers is to get our target audience to act after reading, whether it is clicking on a banner, opening an email, or clicking the BUY NOW button on a website. To evoke people to feel, think, respond, or ideally, remember my slogan when they are searching on Google.
WOULD YOU LIKE SOME CANDY?
“Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’” People don’t know what they want […]
CUSTOMERS BUY GOOD FEELINGS
It’s positive to see that although AI and data-driven marketing continue to grow, excellent customer experience still makes it to the top of the future Marketing trends list.
What position does your brand hold in your customer’s mind?
Like the RAM on your computer, your brain has a slot or position for each bit of information it chooses to retain. If you’re like me, you’re likely to be selective about the information you retain, mainly to keep you sane from the influx of information you receive each day.
How AI will reshape marketing in 2023
Artificial Intelligence (AI) already has a significant impact on marketers by providing them with on-point insights into the preferences and behaviour of consumers. These insights help marketers to craft tailored experiences that turn customers into loyal brand advocates, and as businesses match and exceed customer expectations, their sales continue to grow.
2024 Marketing Trends of 2024: Navigating the Digital Landscape
The ever-evolving landscape of digital marketing continues to present new opportunities and challenges for businesses. Here are the marketing trends are set to dominate this year, and shaping the way brands connect with their audience and stay ahead of the competition.
The Evolution of Influencer Marketing in 2024
In recent years, influencer marketing has transformed from a niche strategy into a fundamental component of many brands’ marketing playbooks. As we move into 2024, this evolution continues, characterized by shifts in strategy, the rise of new platforms, and changing consumer expectations. Here’s a closer look at the key trends shaping the landscape of influencer marketing this year.