MARKETING AND THE NEW NORMAL
With all the excellent disruptive marketing strategies out there, no one anticipated adding a pandemic to the mix! COVID-19 totally disrupted the way we internet, shifted consumer buying behaviour and transformed the entire sales cycle. Forever.
WOULD YOU LIKE SOME CANDY?
“Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’” People don’t know what they want […]
What position does your brand hold in your customer’s mind?
Like the RAM on your computer, your brain has a slot or position for each bit of information it chooses to retain. If you’re like me, you’re likely to be selective about the information you retain, mainly to keep you sane from the influx of information you receive each day.
The Evolution of Influencer Marketing in 2024
In recent years, influencer marketing has transformed from a niche strategy into a fundamental component of many brands’ marketing playbooks. As we move into 2024, this evolution continues, characterized by shifts in strategy, the rise of new platforms, and changing consumer expectations. Here’s a closer look at the key trends shaping the landscape of influencer marketing this year.